2 January 2016


I suppose I should firstly welcome you to my new improved blog. I have spent well over two months organising and getting everything ready for the relaunch. I firstly want to address why I chose to totally rebrand my blog. After Summer 2015 I felt totally burnt out with blog, I felt I had come to the end of an amazing hobby that I once enjoyed and got a form of escapism from. I thought the only way to deal with the burn out was to take a break because blogging block wasn't something I was new to. However this feeling didn't disappear and I was becoming increasingly down about letting myself and my readers down. I really didn't want to quit blogging but I felt it was the only option I had.

Instead of trying to produce content that I wasn't happy with, I took the brave decision to not only give my blog a new design but also a total rebrand. I felt that this was the right thing to do for me and my blog. The first thing I had to tackle was a change of name for my blog. I wanted to pick a name that wasn't based on a topic or theme like my last name. My blog has changed dramatically over the past three years and is no longer just fashion and beauty based so a name change was much needed.  I finally settled on This is Allure, something simple and most importantly has a meaning to. I really want to try and work hard to produce new content every week, it will be a challenge and I can't promise that I will succeed but I do want to be more organised with my blog something I have never been good at.

Now to give you a little tour of some of the new features I have added to the blog. I really wanted a slider at the start of my blog as I think it makes it look a little more professional and is also a great way to show photos which is a huge element to my blog. As you can probably seen I have also changed my logo which is quite a traditional bold font to draw attention and give my blog a distinct identity. 

 I love a blog that is easy to navigate so I have included some new categories on the blog including photography and blogging. My blog posts are now displayed in a grid form which I know not everyone is going to love but I wanted to try something different with my blog. A final feature which you will find at the bottom of my blog is my favourite blog of the month. I love sharing blog's I love and I really wanted to include a feature which would give me the capability to do this, so if your on the lookout for a new blog to read check the bottom widget each month. 

Do let me know what you think of my rebrand and I hope that you can continue to support my blog despite the changes!



  1. Your blog is absolutely gorgeous. I love your design and everything what you did whit it. It's exactly how I like it. It's so nice of you to share a blog that you like. Can't wait to read more posts from you.

    Antonia || Sweet Passions

    1. I'm so glad you like it. I have been working really hard to put it together and it's so good when it pays off


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